The best guerrilla marketing campaigns (in the world)

If you’re ever bored at work, just Google Guerrilla marketing. There are so many awesome ideas that marketing teams from around the world have thought of. You can spend the whole day getting lost in their imagination. 

However, in this article, we want to go deeper than that. We want to explain what guerrilla marketing is and show you some of the best campaigns we’ve seen to help grow your business or the brand you work for.

The beauty of gorilla marketing is that it often doesn’t need huge budgets. It mainly requires creative imagination and good negotiation skills with the land or property owner. When you break down the campaign, it’s probably a custom sticker printed and applied in an unusual place.

What is guerrilla marketing?

Guerrilla marketing is simple. It’s a marketing tactic that uses unconventional methods to communicate your chosen message.

The term guerrilla appeared way back in the 1960s when Ernesto Che Guevara published a book titled Guerrilla Warfare. However, it didn’t transfer to business & marketing strategy until the mid-1980s. In his fantastic book “Guerrilla Marketing: secrets for making big profits from your small business, “business writer Jay Conrad Levinson wrote about it.

The best examples of guerrilla marketing

The whole point of this article is to get your imagination racing so you can create your very own guerrilla marketing campaigns. So let’s get started.

Denver water bench

Don’t you just love this concept! It’s so simple and effective at delivering a clear message.

You instantly understand what they’re trying to explain in just five words and a bright orange bench. Very clever!

KitKat bench

Sticking with the bench thing, this is also really clever.

The shape of the KitKat chocolate bar works perfectly as a bench. So this wrapped park bench is super effective.

It’s even better than that because sitting down on a bench is exactly what KitKat wants you to do when enjoying their product; have a break.

So for very little cost and some printed stickers, KitKat has nailed this.

Mr. Clean crossing

This has got to be one of the cheapest and simplest ideas we’ve come across in our research.

And all for only the cost of a bit of street cleaning and some sticker printing. It also happens to fit perfectly with Mr clean’s branding and message.

And even better, you can replicate this concept for minimal cost. You could probably even be cheeky and do it without asking anyone, so it’s easy to get started.

Watches on the tube

This concept is for you if you own a watch brand or sell watches or other wrist jewelry. 

It will require collaboration with the public transport owner, which could get expensive. Still, after that, the costs are super low.

A simple vinyl sticker applied onto the handrail loops, and you’re there.

FedEx wrap

Don’t you love this! It’s very cheeky and reinforces FedEx’s focus on speedy shipping.

They’ve been very clever with a part wrap using stickers. They’ve also focused on an iconic competitor who uses yellow vans, so we know who they mean without infringing any copyright.


I hope this article has educated you on guerrilla marketing but has also given you practical examples to create your own campaigns that help take your brand to the next level.

The complexity and costs range from just a few dollars all the way to massive campaigns. We hope that by showing a range, there is something for everyone.

Thanks for reading!

James Smith

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